How to Prepare a Personal Crisis Plan

Be Prepared to Be Ethical

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Ethics

PR practitioners must sometimes make tough decisions when faced with job-related dilemmas. How do you call out unethical or even unlawful behavior on the part of employer or client – without damaging your own career at the same time?

By the end of this course participants will be able to:

  • Create a crisis preparedness plan for their own PR career
  • Recognize key situations that require advance preparation to preserve personal reputation
  • Vet future career opportunities based on adherence to the PRSA Code of Ethics
  • Handle the aftermath of an ethics-based career crisis you didn't create


Bobbi J. Simmons, APR, director, public relations, Arlington/Roe

Photo of Bobbi J. Simmons, APR

Simmons, APR, is director of PR and marketing communications for an insurance company. Previously she managed  PR departments for marketing communications agencies working on national and regional accounts, including strategic planning, program execution and measurement. She is an accredited member of PRSA, past member of the PRSA Board of Ethics and Professional Standards (BEPS) and past president of the PRSA Hoosier Chapter. She has spoken at many industry events and served on boards of not-for-profit organizations including the Indiana Chapter of the Leukemia and Lymphoma Society. She also served on the national advisory committee for the Comprehensive Community Mental Health Services for Children and Their Families Program, US Department of Health and Human Services. She received a BA degree in English with honor from Indiana University after studying business and marketing at Drake University. Simmons considers PR a lifelong learning adventure.

Debra L. Bethard-Caplick, MBA, APR, principal, Quicksilver Edge Strategic Communications

Photo of Debra L. Bethard-Caplick, MBA, APR

Bethard-Caplick, MBA, APR, is a founding partner in Quicksilver Edge Strategic Communications, a virtual PR firm specializing in health care, nonprofit and social media strategic communications, providing clients with senior-level expertise at all stages of the agency-client relationship. She is a past chair of the PRSA Midwest District, and president of PRSA Suburban Chicago. She is also the immediate past chief ambassador of the Illinois Jaycees. She teaches PR courses at DePaul University and is the voice of, a blog on writing and the foibles of the public relations profession.



Marlene Neill, Ph.D., APR, assistant professor, department of journalism, public relations and new media, Baylor University

Photo of Marlene Neill, Ph.D., APR

Neill, PhD, APR, is an assistant professor at Baylor Univer­sity, and teaches courses in public relations and advertising. Her research interests include public relations management and ethics. She has published a book and 17 articles in journals such as Journal of Media Ethics, Public Relations Review, Journal of Advertising Education, and Journal of Communication Management.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.