Deciphering the HR Lingo

Learn What Employers are Really Looking for When Building their Communication Teams

Open to All PRSA Members | Hosted by the New Professionals Section

This section webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Techniques & Tactics

The world of public relations and communications is ever evolving. Whether it’s a new social media platform or a new technology for you to conquer, the skills and knowledge needed to succeed are constantly changing. With that, job postings and the language used to describe what employers are looking for in a candidate are fluid and often no two are ever the same.

Join PRSA’s New Professionals Section as they host three industry professionals with extensive knowledge on how to build successful PR and communications teams and what hiring managers have in mind when crafting and filling positions. In addition to helpful advice on applying for and landing the job of your dreams, our speakers will provide valuable insight on what New Pros can do now to set themselves up for career success.

By the end of this webinar participants will be able to:

  • Understand meanings behind keywords and frequently used phrases in job descriptions and how to target their applications to address those items.
  • Discern what skills and knowledge employers are looking for in new hires in today’s PR and communications landscape.
  • Translate the required skills onto a resume in order to appeal to employers and recruiters.


Regina Luttrell, Ph.D., assistant professor, Syracuse University, S.I. Newhouse School of Public Communications

Photo of Regina Luttrell, Ph.D.

Regina Luttrell, Ph.D. is an assistant professor of Public Relations and Social Media at Syracuse University where she researches, publishes and discusses public relations, social media for strategic communication, Gen Z and the Millennial generation, and the intersection of social media within society. Luttrell spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. She is the (co)author the following books: Social Media: How to Engage, Share, and Connect, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, A Practical Guide to Ethics in Public Relations, and Trump Tweets. The World Reacts. Understanding What is Relevant and Why.


Jenn Saldarelli, vice president, Chaloner

Jenn Saldarelli is a vice president at Chaloner, a national executive search firm focused exclusively on Communications.  She brings over a decade of experience leading communications and marketing searches across industries, with a particular focus on professional services, mission-driven organizations, healthcare and the consumer space. Her past clients have included Stonyfield Farm, Simpson Thacher, the Cystic Fibrosis Foundation, Fidelity, Boston Children’s Hospital Trust, Johnson & Johnson, Gilead Sciences, The Home Depot, and Chobani.

Jenn’s work is rooted in her methodical approach to candidate research and her strong relationships with top communications talent. She believes in forming a true partnership with both clients and candidates to bring searches to successful completion. 

A Massachusetts native, Jen spent ten years living in Manhattan before moving to Fairfield County, CT with her husband and two young children. She has a bachelor’s degree in Art History from The College of the Holy Cross

Laura Gross, president, Scott Circle Communications

Laura Gross is an award-winning public relations expert with over 20 years of experience in communications and media relations. Her career has focused on working with organizations and individuals that are fighting to make a difference. As a small business owner for 12 years, she supervises a team at Scott Circle Communications focused on public relations work for nonprofits, associations, advocacy organizations and government agencies. Her past experience includes work with The White House, U.S. Agency for International Development, NPR, Gov. Howard Dean and several presidential campaigns. Laura holds a bachelor’s degree in journalism from The University of Georgia.


Robyn Rudish-Laning, senior marketing manager, Airports Council International - North America

Robyn Rudish-Laning is the 2018 chair-elect of PRSA’s New Professionals Section. A recent transplant to the Washington, D.C. area, she manages external communications and marketing for the Airports Council International-North America. She is a graduate of Duquesne University in Pittsburgh, where she earned both a BA in Public Relations and a MS in Media Arts and Technology.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.