Category: Crisis & Reputation
Corporate Reputation Management (RM) is a concept at the core of the Communication’s profession — one that has matured into a management discipline over the past 20 years that extends beyond traditional domain of the function. As it has matured and expanded into the realm of business strategy and corporate governance, Communicators are seen as the go-to experts inside their organizations.
Managing across divisions and geographies can be challenging. This module offers tips and techniques for winning support of your programs across all management levels. Participants will learn how to align business objectives, build stakeholder relationships, address operational issues and enhance their organizations’ reputation.
Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module. www.prsa.org/Learning/Accreditation.