Reputation Management Module 3: KPIs and Collaboration, The Reputation Journey

Category: Crisis & Reputation

Corporate Reputation Management (RM) is a concept at the core of the Communication’s profession — one that has matured into a management discipline over the past 20 years that extends beyond traditional domain of the function. As it has matured and expanded into the realm of business strategy and corporate governance, Communicators are seen as the go-to experts inside their organizations.

Fitting Reputation into an org. structure can be difficult. In this module, participants will hear from an executive who has managed the evolution while also tying together the concepts of Corporate Reputation, Corporate Brand and Corporate Responsibility.