How the City of Mesa Doubled its Facebook Likes and Got Serious about Social Media

Hosted by the Public Affairs and Government Section.

This section webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Social Media, Techniques & Tactics

Do you want to supercharge your organization’s social media strategies? The City of Mesa will share the new strategies and planning tools they implemented to grow their following, enhance their messaging and strengthen their image on social media. On this webinar, you’ll learn how to determine which social media goals and measurements are right for your organization, department or program through the process that the City of Mesa created and used for their 100+ social channels across the city. You’ll leave this session with actionable tactics and guides that will take your organization’s social media strategies to the next level.

By the end of this webinar, participants will be able to:

  • Set measurable social media goals.
  • Create a culture where social media is something every employee and customer can and is encouraged to contribute to.
  • Set up your organization for success through use of collaboration tools and software.


Amy McConnell , public information officer, City of Mesa

Photo of Amy McConnell

If Amy McConnell were a professional baseball star, she’d be the utility player. Versatile in both public relations and advertising services, her skills have been honed to ensure that every company’s good story gets told.

Her nose for news finds the most compelling aspects of each client. She excels at executing the storytelling process to the proper audience, in both traditional public relations and marketing, and is the public information officer for the City of Mesa’s Transportation Department. Currently, Amy serves as a board member for PRSA Phoenix and oversees the Phoenix PRSSA scholarship awards to support the next generation of PR professionals.

Julia Thompson, chief digital officer, City of Mesa

Photo of Julia Thompson

Julia Thompson is a digital content strategy leader who grows audiences through data-influenced approaches and audience targeting on social media, websites, mobile apps, SEO and email. Before joining the City of Mesa as chief digital officer, she oversaw audience development for Her background as a journalist brings a strong focus on storytelling to social media strategy.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.