Digital First

Incorporating Digital Strategies for PR Success

Open to All PRSA Members | Hosted by the Corporate Communications Section

Availability

This section webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Social Media, Techniques & Tactics

In an age of perpetual technology disruption, how are public relations practitioners adapting to ensure that a digital centered approach informs every element of our short and long-range strategic communications planning? Featuring a diverse mix of communications veterans from agency, in-house corporate and consumer areas, this webinar will provide tips on how to improve within strategic communications planning as well as discuss how the industry is evolving to deal with this emerging reality.

By the end of this webinar, participants will be able to:

Learn how to incorporate digital approaches into strategic communications.
Challenge themselves to always think digital first.
Consider digital analytics in strategic communications planning.
Examine whether they have sufficient in-house capabilities to compete digitally.

Presenters

Amar Braithwaite, svp - head of digital & social, MSL Group

Tulani Elisa , director, digital-strategic communications, Glover Park Group

David Rosen, managing director, brand innovation and analytics, Citadel

Tyler Brown, president, Hadron Strategies

Moderator

Errol Cockfield, svp of communications, MSNBC

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.