Digital First

Categories: Communication Strategy, Social Media, Techniques & Tactics

In an age of perpetual technology disruption, how are public relations practitioners adapting to ensure that a digital centered approach informs every element of our short and long-range strategic communications planning? Featuring a diverse mix of communications veterans from agency, in-house corporate and consumer areas, this webinar will provide tips on how to improve within strategic communications planning as well as discuss how the industry is evolving to deal with this emerging reality.

By the end of this webinar, participants will be able to:

• Learn how to incorporate digital approaches into strategic communications.
• Challenge themselves to always think digital first.
• Consider digital analytics in strategic communications planning.
• Examine whether they have sufficient in-house capabilities to compete digitally.