Reputation Management in a Polarized Age

Best Practices for Determining If, When and How to Respond to Issues in Today's Politicized Environment

Open to All PRSA Members | Hosted by the Financial Communications Section

This section webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Crisis & Reputation, Emerging Trends

As current events continue to impact our country, more and more C-suite executives are being thrust into the limelight of responding to political events, new laws, tragedies, social movements, etc. Peppercomm and the Institute of Public Relations conducted interviews with several senior communications and marketing executives to learn about how they are managing and responding to these events. This webinar will offer key learnings from interviews with top communications professionals and offer best practices managing hot-button issues to today’s sensitive communications environment.

By the end of this webinar, participants will be able to:

  • Understand the effects that sociopolitical crises can have on their businesses
  • Formulate strategies on how to react both internally and externally when a polarizing event arises
  • Determine how to reconcile differences in values between the organization, its employees, customers and investors.


Steven Cody, ceo, Peppercomm Inc.

Steve is the co-founder and CEO of Peppercomm, which he founded with Ed Moed in 1995. He is responsible for overall agency direction and management, new business development, new product development and agency marketing. Most recently, Steve pioneered the creation of the agency’s insights and strategy group, an internal consultancy at Peppercomm that bridges proprietary research and program activation to serve both current accounts and business development initiatives. He’s also been instrumental in shaping the culture that inspired Crain’s New York Business and was a finalist for EY’s Entrepreneur of the Year Award with co-founder Ed Moed.


JP Laqueur, chief connector, BrandFoundations

Throughout his career JP has been creating understanding and connections between people and brands, buyers and sellers, companies and employees. He began his career at MCI, marketing some of the world’s very first Internet services, and seeing first-hand how a powerful brand – and a committed culture – could disrupt a 100-year old monopoly and change the world. Over the next twenty years, JP held senior tech industry marketing positions and founded a series of marketing and brand agencies – continuously honing his skills as a creative wordsmith, passionate storyteller, and student of human communications, branding, and corporate culture. JP holds a BA in Political Science from Hobart College, is a first degree black belt in Tae Kwon Do, and can be found skiing, biking or hiking when not in the boardroom.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.