Executive Presence for PR Professionals

Stand Out With Compelling Messages and Engaging Stories

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Branding, Techniques & Tactics, Writing

You are a leader, a rising star, an independent practitioner, or an expert in your field. But how do you stand out from the crowd? Executive presence is no longer a nice-to-have in the global arena — it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line.

Solid executive presence is the net effect of how you act, look and communicate. It puts you in the driver’s seat of your success. This program will help you recognize your greatest professional qualities and help you stand out from the competition.

During this workshop, you will acquire skills through hands-on group exercises and coaching. A typical half-hour includes 10 minutes of briefing and 20 minutes of discussion and practice. After attending, you’ll have the skills to manage your personal brand and presence, craft a compelling message and tell engaging stories to support your message.


• Understand how others perceive you compared to your own self-image.
• Practice mindfulness to stay in the present moment.
• Map out memorable stories in a logical, simple format.
• Appeal to the five senses to best deliver your messages with authenticity.
• Focus on your personal brand and strengths to come across with great

Additionally, each participant will receive a copy of the book, “Simply Said”.


Jay Sullivan, managing partner, Exec|Comm LLC

Photo of Jay Sullivan

Jay Sullivan, Managing Partner at Exec|Comm LLC, helps professionals improve their impact by teaching them to focus on the needs of their audiences. Working closely with learning and development professionals at many global organizations, Jay offers customized skills solutions proven to better engage communication skills for teams and individuals.

Prior to joining Exec|Comm, Jay spent nine years as a practicing attorney. Jay’s work has been featured in New York Law Journal, The New York Times, Reader’s Digest, Catholic Digest, Parents Magazine, The Golfer, and Boston College Magazine. Jay is also the author of Simply Said: Communicating Better at Work and Beyond, released by John Wiley & Sons in October 2016.



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation renewal.