Secrets of the PR Startup: Lessons From the First Three Years in Business

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Leadership & Management, Techniques & Tactics

Presenter Alex Slater launched Clyde Group, a Washington D.C.-based communications and public affairs agency, in 2014. Just two years post-launch, Clyde Group has been shortlisted for PRWeek’s Boutique Agency of the Year and Slater was named among PRWeek’s 40 Under 40. During this 60-minute webinar, Slater will share insights and learning from launching a boutique agency, building a reputable brand and culture, and managing a (mostly) millennial staff to drive success. Slater will share the challenges he has faced in starting his own company, the way he differentiates and competes with established agencies, how he’s built a largely millennial team with diverse skill sets to drive meaningful outcomes, and how Clyde Group leverages young minds to drive change. This webinar will encourage participation, input and questions.

By the end of this webinar, participants will be able to:

  • Better understand how brand, culture, staff and grit work together to drive success and meaningful outcomes for your business and your clients. Learn how to take what you know and how you are managed, and apply it to building your own company.
  • Reshape the conversation of millennial staff. Often, discussions of millennials are focused on how to motivate and keep younger generations engaged and loyal. Here we’ll explore how to tap into the skill sets each individual has to inspire and build leadership within younger staff and provide them with opportunities that better prepare them to be PR consultants in today’s media landscape.
  • Understand how your brand should represent you and the culture you strive to build within your company. Learn more about how to develop your brand and how to differentiate yourself from the competition (who are established and have solid reputations). We’ll also talk about taking those lessons learned and applying them to client work, and show how your company culture reflects your company at large.


Alexander Slater, managing director, Clyde Group

Alex Slater is managing director of Clyde Group, a Washington, D.C.-based communications and public affairs agency advising clients in brand and reputation management, stakeholder engagement and issues management.

Slater started his career as the first employee of the now widely respected Glover Park Group, leaving a decade later as managing director of public affairs. In 2011, he was tapped to grow a public affairs practice at SKDKnickerbocker. In 2014, he went on to found Clyde Group.

Slater previously wrote a regular column for The Guardiannewspaper in London, and his work also has been featured in The New York Times, The Washington Post, The Wall Street Journaland The Financial Times. He coauthored the “Nonprofit Guide to Going Green.”

In 2016, Slater was named to PRWeek’s 2016 40 Under 40 list. A strong leader and creative force, Slater also has been awarded four Pollies and two Tellie Awards for his leadership in public affairs.

Slater holds a Master of Arts in communications from the Annenberg School at the University of Pennsylvania, and Bachelor of Arts and Master of Arts from the University of Cambridge.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.