How to Develop the Mindset of a Futurist

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Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

Fake news?


Software Automation?


Demand generation?

Virtual Reality?


Driverless vehicles?

The future is happening now. 

Little changes and small leaps are transforming our future. 

Are you ready to communicate the impact of change to the stakeholders of your organization? To employees, investors or customers?

Imagine a not so distant future where driverless vehicles and drones are delivering products to the front doors of their customers. Where customized genetics-based treatments wipe out diseases such as cancer or Alzheimer's. Where you're working alongside a robot assistant at work. Where digital currencies such as Ether and Litecoin are used as often as the dollar, euro or yuan.

Join contributor Stephen Dupont, APR, vice president of public relations and branded content for the creative and brand shop Pocket Hercules, and a frequent contributor to Public Relations Tactics, to learn how to start developing the mindset of a futurist, and to explore major trends that are likely to change our workplaces, our relationships with others, and our culture. 

Based on extensive interviews with professional futurists, Dupont will share why communications professionals need to start thinking like a futurists and how their skills will be vital to helping business leaders communicate the changes before them. 

In this webinar, you will learn:

  • Why and how to think like a futurist
  • Trends that may affect how you (and your organization) communicate in the years to come
  • How to leverage a futurist mindset to become a more effective communicator
  • Hard and soft skills to attain now to become a more effective communicator in the future


Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules

Photo of Stephen Dupont, APR

Dupont, APR, is vice president of public relations and branded content at Pocket Hercules (, a Minneapolis-based creative and brand development firm. Dupont has more than 25 years experience in public relations, marketing communications, brand development and media strategy. The former president of the Minnesota PRSA chapter, Dupont’s work has been honored with three Silver Anvils. He is a frequent contributor to Public Relations Tactics and The Strategist, and he blogs at about marketing, communications, creativity, curiosity and careers. Previous PRSA webinars presented by Stephen Dupont focused on social media, content marketing, and brand building.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.