Supercharge Your PR Writing for Better Results

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Techniques & Tactics, Writing

Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. After this session you'll be writing faster, using fewer words, and achieving bigger impact. But don't expect to sit back and zone out - you'll be pecking away at your keyboard during the session, learning by doing the exercises that demonstrate the new techniques. 

Some of what you'll learn:

  • Specific techniques to slash wordiness and still say the same thing.
  • Punch up power and clarity by eliminating passive voice.
  • Write like a journalist to credibly persuade.
  • Inject color and flair to engage an otherwise uninterested reader.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is a former newspaper journalist who has won regional and national awards for his PR writing. Better yet, has a proven system for teaching others to do the same. He's trained corporate communications teams around the world how to enhance their PR writing skills, from Four Seasons Hotels & Resorts and Wounded Warrior Project to small businesses and non-profits. He is the author of the popular PR writing course that has been PRSA's best-selling online course for each of the past three years. 



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.