Incorporating Ethics in the Public Relations Classroom: Tips, tools and resources for communications educators

Open to All PRSA Members | Hosted by the Educators Academy

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Ethics

In today's "post-truth" society, ethics in public communication is more important than ever for a thriving society. Training the next generation of communicators to consider ethics in their communication has become a critical part of the public relations curriculum. In this webinar, three leading public relations scholars will discuss how they incorporate ethical topics into their public relations classes. They will offer teaching techniques and resources that can help increase meaningful classroom discussions about ethical issues. Presentations will include a discussion of the newly launched Arthur W. Page Center ethics modules for the classroom.

By the end of this course participants will be able to:

  • Understand why the discussion of ethics is important in the public relations classroom
  • Identify strategies for introducing ethics discussions into the public relations classroom
  • Effectively use ethics resources in the public relations classroom

Who should attend this webinar:
Anyone who teaches a public relations or strategic communication course, or anyone interested in public relations education.


Carolyn Mae Kim, Ph.D., associate professor, Biola University

Photo of Carolyn Mae Kim, Ph.D.

Kim, Ph.D., is an award-winning scholar, educator and PR professional. She currently serves as the Director for the public relations program and as an associate professor at Biola University. During her time at Biola, she designed and launched the PR major, rebuilt the PRSSA Chapter, and created a nationally affiliated student-run PR firm.  With a decade of public relations experience, her professional expertise includes working with global charities and national non-profits, developing creative PR and marketing campaigns.  Dr. Kim is also the Chief Research Editor for the Institute for Public Relation’s Digital Media Research Center. As an Accredited Public Relations (APR) professional, she is a speaker who regularly addresses audiences on the topics of social media, credibility, digital communication, and public relations pedagogy.


Dean E. Mundy, Ph.D., assistant professor, University of Oregon

Photo of Dean E. Mundy, Ph.D.

Mundy, Ph.D., is an assistant professor of public relations in the University of Oregon’s School of Journalism and Communication. His research investigates the communication strategies used by local and state-level LGBTQ advocacy organizations and how the principles of diversity and inclusion inform best practices in public relations. His research goals broadly focus on how public relations theory and practice can be informed beyond the corporate application, as an instrument to give voice to the voiceless.


Lucinda Austin, Ph.D., assistant professor, University of North Carolina

Photo of Lucinda Austin, Ph.D.

Austin, Ph.D., is an assistant professor at the University of North Carolina at Chapel Hill, where she researches social media, health and crisis communication, and publics’ perspectives in CSR and relationship building. Austin has published in journals including Communication Research, the Journal of Applied Communication Research, Health Communication, the Journal of Public Relations Research, and PR Review. She has been awarded AEJMC’s Promising Professors and PR Division SuPRstar Awards, the Arthur W. Page Center’s Legacy Educator and Scholar Awards, and NCA’s PRIDE Award. She currently serves as chair of the AEJMC Public Relations Division’s Teaching Committee. 



Denise Bortree, associate professor, Penn State University

Photo of Denise Bortree

Bortree, Ph.D., is an associate professor in the College of Communications at Penn State University and director of the Arthur W. Page Center for Integrity in Public Communication. Her research looks at ethical issues related to sustainability and corporate communications as well as nonprofit-volunteer relationships.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.