Branding Stories

This evening workshop series is not currently available. Email the Professional Development Department to inquire about future availability of this program.

PRSA’s Evening Workshop Series is an engaging way to learn from storytelling experts, meet industry leaders and integrate fresh ideas into your brand’s storytelling. These one-of-a-kind workshops are the perfect combination of education and networking. Attendees will walk away with new connections, feeling inspired and have a greater understanding of brand storytelling. Workshops will take place from 5:30 to 7:30 p.m. in New York City and will encourage engagement and build connection among attendees. Each session will include approximately one hour of learning in a relaxed environment that ties the subject matter into real life concepts and concludes with rich networking opportunities. Join us for this unique opportunity to gain innovative perspectives into branding stories that are among the best the industry has to offer.

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Who Should Attend

  • PR and communication professionals
  • Marketing professionals
  • Branding directors
  • Creative leaders
  • Professionals who are short on time to attend a full-day training

What’s Included

  • Light hors d’oeuvres, refreshments, beer and wine
  • Workshop materials
  • A story told in an interactive setting on branding that incorporates theory
  • Networking with industry professionals

As organizations are rethinking the content, channels and distribution of their communications, many marketing and communications professionals find themselves responsible for the brand, social media and content creation as well as strategic communications. Their titles have shifted away from public relations toward something more encompassing like global brand director, creative lead, and chief communications and marketing Officer (CCMO). These new titles are a testament to the fact that the silos between marketing, digital and communications are continuing to come down, and the responsibilities that once separated these departments are now uniting them. Communication experts predict that almost half of PR professionals will be more aligned with marketing over the next five years. In this spirit of our industry’s continued evolution, we can’t afford not develop our skills in brand storytelling!