5 Tactical Tips to Unleash Your Brand's Superpower for your Next Campaign

This webinar is not currently available. Email Keith Green, APR to inquire about future availability of this program.

Categories: Branding, Techniques & Tactics

This webinar will explore five ways to find your superpower by looking at inspiring examples from brands and individuals around the globe: 1. Imagination 2. Dedication 3. Differentiation 4. Validation and 5. Amplification.  Join us for this exciting webinar to ensure your are more equipped to unleash your brand's superpower for your next campaign.

By the end of this webinar participants will be able to:
- Understand five qualities necessary to make your next campaign as impactful as possible
- Provide examples of how businesses of all types-from Fortune 500 brands, to Non-Profits, to Universities to agencies- strive to become the world’s best at something.
- Understand how to be more creative at work and inspired in their everyday lives


Keith Green, APR, vice president, B2B Communications & Partnerships, Guinness World Records

Photo of Keith Green, APR

Keith Green is the VP of B2B Communications & Partnerships at GUINNESS WORLD RECORDS™.  Working out of GWR's NYC office, he leads a team that provides creative solutions for companies of all types and sizes that want to set GUINNESS WORLD RECORDS™ titles. 

He has more than two decades of experience including various PR, marketing and communications roles for the Philadelphia 76ers, two different NASCAR tracks, and at award-winning Synergy, an experiential marketing agency. Keith received his undergraduate and graduate degrees from Temple University. He is a long-time PRSA member, served on the PRSA-NY board for three years and has seven years of experience as an adjunct faculty member at several universities.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.