Becoming a Truly Trusted Strategic Ethics Advisor

Building credibility, protecting reputations

This webinar is not currently available. Email Jason to inquire about future availability of this program.

Category: Ethics

Protecting your organization from reputational crisis requires a trusted advisor prepared to provide strategic ethical advice. Learn how to become a truly trusted advisor from a leading expert in crisis communications and a veteran political advisor who has served leaders from both political parties.

Participants will be able to explore and understand the PRSA Code of Professional Ethics core values and:

• Achieve the Achievable
• Define Your Own Personal Core Ethical Values
• Speak Up Early
• Work Consistently Against De-ethicization
• Recognize Real Trouble


James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus, president, The Lukaszewski Group, a Division of Risdall Marketing Group

Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus

Lukaszewski, ABC, Fellow IABC, BEPS is America’s Crisis Guru®. Senior executives pull Lukaszewski in when there is trouble in the room or on the horizon. Lukaszewski is known for his ability to help executives look at ethical problems from a variety of sensible, constructive and principled perspectives. He counsels business approaches clients can use to promptly take highly focused, ethically appropriate action. He is a consummate storyteller, powerful speaker, important author, inspiring teacher, trusted advisor. Many clients have described Lukaszewski’s counsel as “game changing” in their careers and personal lives. For 22 years, he served as a member and co-chair of the PRSA Board of Ethics and Professional Standards (BEPS). In 2015, the PRSA Board of Directors designated Lukaszewski as the first BEPS Emeritus. He continues to serve ex-officio.


Janelle M. Guthrie, APR, communications director, Washington State Employment Security Department

Photo of Janelle M. Guthrie, APR

Guthrie, APR, is the communications director for Washington’s Employment Security Department.  She graduated with honors from Washington State University, majoring in Communications and Political Science. She’s worked as a lobbyist, executive communications program manager for Microsoft and communications director for the state Senate as well as for Attorneys General Rob McKenna, a Republican, and Bob Ferguson, a Democrat. Guthrie is co-chair of the chapter outreach committee of the PRSA National Board of Ethics and Professional Standards. She’s also served as president of the PRSA Puget Sound Chapter and in a number of local, regional and national leadership positions. In her free time, she volunteers as communications/marketing chair for the Thurston County Relay for Life and Thurston County United Way Women United. She was named to the Business Examiner’s 40-under-40 in 2010 and won the International Association of Workforce Professionals Administrator of the Year award in 2016.


Nance Larsen, APR, Fellow PRSA, Vice President Integrated Marketing Communications, The Strive Group

Photo of Nance Larsen, APR, Fellow PRSA

Larsen, APR, Fellow PRSA, BEPS Chair, is a public relations professional with more than 20 years of strategic communication experience. She achieved her APR in 2002 and was nominated to the PRSA College of Fellows in 2008. She is currently serving in her second year as Chair of the PRSA Board of Ethics (BEPS), previously serving as BEPS Secretary from 2009 - 2015. In 2008, Larsen was named Communicator of the Year by her peers from the PRSA-Alaska Chapter, as well receiving the Bruce Pozzi Chapter Service award in 2014. Her resume includes an extensive background in marketing, branding, crisis/issues management and public relations on an international basis for major consumer brands such as ASICS TIGER Corporation,Yamaha Motor Vehicles, National Motorcycle Association, National Sporting Goods Association, the Anchorage Convention & Visitors Bureau, the Pebble Partnership, NEA-Alaska and Carlile. Within the state of Alaska, Larsen has been instrumental in broadening the awareness of Alaska’s three major industries: Tourism, Natural Resources and Transportation. Additionally, Larsen has worked in a marketing communication capacity developing media relations programs for events such as the New York City Marathon, NBA-sanctioned Summer League, Special Olympics World Winter Games, National Veterans Wheelchair Games and the U.S. Alpine Ski Championships. Since 2001, Larsen has served as an appointed member of Special Olympics Worldwide’s global volunteer crisis action team. In this capacity, Larsen was awarded the National Volunteer Service Award by President George W. Bush. Larsen has also been recognized nationally for her award-winning legacy communication programs related to Special Olympics World Games and the rebranding of the City of Anchorage.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.