Leverage the Power of Customer Conversations to Build Relevant and Authentic Content

Learn How to Tap Customer Insights and Stories to Generate More Ideas

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Techniques & Tactics

Does your content feel stale? Does it feel too corporate? Too fluffy? Can’t think of any new ideas? Learn how to leverage the power of customer conversations to re-energize content such as social media posts, websites, blogposts, enewsletters and email blasts, and make your content more relevant and more authentic.

By the end of this webinar participants will be able to:

- Learn how to connect with customers (or other stakeholders) to gather insights and stories to generate more ideas for content
- Learn how to gather stories from customers to create more relevant and authentic content
- Learn how to use customer conversations to understand if your brand is "on message"


Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules

Photo of Stephen Dupont, APR

Dupont has 25 years of experience in public relations, branding, content development and media strategy. He also has more than 2,700 first-degree LinkedIn connections. To learn more about Stephen Dupont, visit his LinkedIn profile.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation renewal.