Super Fans: How to Attract More Fans to Your Brand

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics

Every brand has super fans. From Apple to Granny Donuts in West Saint Paul, Minn. Super fans are important to the continued success of your brand. In this seminar, we’ll explore who are super fans, why they’re important, how to attract more fans to your brand, and how to pave the path toward moving a new customer into super fan status.

By the end of this webinar participants will be able to:

- Learn why super fans are important to your brand
- Learn how to attract more fans to your brand
- Learn how to enhance loyalty of your fans to your brand


Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules

Photo of Stephen Dupont, APR

Stephen Dupont, APR, is vice president of public relations and branded content with Pocket Hercules, a Minneapolis-based advertising, public relations, digital, and branding firm.

Stephen has more than 25 years experience in developing marketing communications and content marketing campaigns for B2B and B2C companies.

Prior to joining Pocket Hercules in 2008, Stephen led corporate communications for a division of GMAC Financial Services. He also served as director of marketing for the law firm Oppenheimer Wolff & Donnelly and was partner/director of media relations for Carmichael Lynch Spong (now Carmichael Lynch Relate).

He served as president of the Minnesota Chapter of PRSA (2001). His work has been honored with three PRSA Silver Anvils, PRSA Minnesota’s Classics Best-of-Show, and the OAAA’s Out-of-Home Media Plan of the Year.  

Stephen is a frequent contributor to Public Relations Tactics and The Strategist magazines. His articles about marketing, PR and business also have been published by Chief Content Officer, Minnesota Business, Ventures, Artful Living, and Mpls.-St. Paul magazines. He also publishes articles about marketing, communications, content and technology at his blog,



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation renewal.