Harness the Power of Social Media to Drive Business Results

How to use data and create experiences to take your social media strategies to the next level in 2017 and beyond

Hosted by the Corporate Communications Section.

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

Whether you’re B2B or B2C, social media continues to play an important role in corporate communications today and is ever changing. From shifting audience behaviors and new channel introductions to changing technologies and algorithms, corporate communicators must be in the know and understand the implications to help their organizations craft strategies and content to ensure they are achieving the desired result. During this webinar, attendees will gain practical advice they can start leveraging now and in the new year to up their social media game.  In the webinar, you will:

·         Identify news and information consumption in today’s fast-paced and message-dense world.

·         Learn when and how to leverage multimedia in telling your story to achieve better results.

·         Discover how to utilize social media more effectively to amplify your news.

·         Find out how to leverage data to create more engaging experiences for your audiences.

·         And more!


Serena Ehrlich, Business Wire

Photo of Serena Ehrlich

Over the last 20 years, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective, but she credits her 17 years in the newswire industry for placing her at the forefront of the technical, sociological and influential revolution changing the face of today’s customer communications.

Prior to rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, mobile and traditional marketing campaigns for brands including Kraft, Kohl's, Avon, Mattel and more. A ’91 graduate of Brandeis University with a bachelor's degree in history, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer. Follow her on Twitter at @serena

Colin Burns, Sprinklr

Photo of Colin Burns

Colin provides thought leadership to Sprinklr’s enterprise clients, helping their digital and social strategies come to life and partnering with public relations, marketing, customer service and other business unit executives to realize digital ROI.

Before joining Sprinklr, Colin managed digital and social media at AT&T, Match.com and Chipotle.  


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.