The Power of the PR/Legal Relationship in High Profile Crisis Situations

How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy

Open to All PRSA Members | Hosted by the Entertainment & Sports Section

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Category: Crisis & Reputation

In high profile crisis situations that involve serious legal implications, close collaboration between communications professionals and legal experts is critical in order to effectively manage the court of public opinion without compromising legal strategy. PR professionals know these two paths are often at odds and this presents challenges.  Sound legal strategy can hinder the PR pro’s desire to be transparent and proactive, and conversely, a seemingly sound communications strategy can negatively impact what happens in the court of law.

Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together.


Melinda Travis, chief executive officer, PRO Sports Communications

Photo of Melinda Travis

Melinda Travis is the CEO of PRO Sports Communications, an LA-based full service communications agency.  A sports industry veteran, Travis has experience on both sides of the media equation, as a reporter and PR professional. With previous posts in the NBA and MLB, Travis has worked with a variety of athletes and organizations at the professional, Olympic and collegiate levels. Her firm has been involved in a number of high profile matters, including Penn State and the case against Lance Armstrong, representing key witness Tyler Hamilton. Travis holds a journalism degree from Carleton University in Ottawa, Canada.


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.