So You Want to Go Independent?

Hosted by the Independent Practitioners Alliance.

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses. Join our panelists as they discuss:

Things I Wish I’d Known Before I Went Out on My Own

Learning points will include:

  • Clearly defining who you are and what you do
  • Articulating what you do in a way that captures people’s attention
  • PRSA opportunities that can give you a significant edge
  • Developing efficient processes, including templates for proposals and contracts
  • Pricing your work at fair market value
  • Becoming your own bookkeeper and technical support desk
  • Keeping yourself motivated

Our panelists will also share success stories as well as experiences that didn’t go very well, based on their own transition from corporate positions to independent professionals.


J.W. Arnold, APR, Fellow PRSA, principal, PRDC

Photo of J.W. Arnold, APR, Fellow PRSA

J.W. Arnold is principal of PRDC. Previously, he served as press secretary to a senior member of Congress, and public affairs specialist for “The President’s Own” U.S. Marine Band. For the past 16 years, Arnold has been a successful solo practitioner with offices in Washington and south Florida.


Wendy Kurtz, APR, founder and president, Elizabeth Charles & Associates LLC

Photo of Wendy Kurtz, APR

Wendy Kurtz is founder and president of Elizabeth Charles & Associates LLC, a public relations and business development firm that specializes in helping executives become published authors and fee-paid speakers. 

An accredited professional and award-winning business expert, Wendy has been helping individuals, businesses and organizations develop and deliver their marketing and communication messages efficiently and effectively for more than 25 years. She has been billed as “the Empress of PR” by Mark Victor Hansen, co-creator of the “Chicken Soup for the Soul” publishing empire. In fact, it was Wendy’s work with Hansen that led to her firm’s specialization today. Just prior to founding her firm in 1997, Wendy was the special events manager for Sprint, where she had previously worked in internal communications and served as a founding member of the company’s intranet team. 



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.