The Power of Live Video for Public Relations

Use Live Video to Build Your Brand, Connect with Audiences, and Create Visually Engaging Stories

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Emerging Trends, Social Media, Techniques & Tactics

Periscope, YouNow, Facebook Live ... the list keeps growing. Live video has taken the social media world by storm. Whether you are a B2B or B2C brand, an agency, or a public service or nonprofit organization, live streaming/live video should become a key part of your social communications strategy.

During this seminar, you will learn the latest about storytelling over live video platforms, as well as why you should embrace this new social media trend. This is a hands-on workshop where attendees will learn to use these tools effectively and learn the do’s and don’ts of live video.

You will learn:

  • How each platform works and how it’s being used for brand building.  
  • Influencer marketing tips for working with live content creators on these new platforms.
  • How to tell engaging stories via live streaming video.
  • How to integrate these new communications channels into your existing marketing or public relations programs.
  • Technical considerations and tools to make your live streams look great.
  • How 360 video and virtual reality will impact live video.


Cathy Hackl, APR, futurist (VR, AR, MR, XR), You Are Here Labs, Co-author, "Marketing New Realities"

Photo of Cathy Hackl, APR

Cathy Hackl, APR, is the lead futurist at You Are Here Immersive Labs, one of the Southeast’s most prominent XR labs. Hackl is an Emmy-nominated communicator turned augmented reality and virtual reality global speaker, producer and author. She is also a partner at Mixed Reality Ventures. Prior to joining You Are Here, she worked as an HTC VIVE VR evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She’s the co-author of Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications.”



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.