Strengthening Branded Online Newsrooms

From Content to Resources

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Category: Media Relations

As news reporting continues to evolve rapidly, the branded online newsroom increases in value and solidifies itself as the ultimate communications center for an organization. From corporate press releases to blog posts to specialized, industry stories and articles, the duty of the digital newsroom is to house and distribute a manifold of desired and trusted, brand-created content. Furthermore, the branded newsroom must contribute to the overall optimization strategy. Learn how to:

  • Identify and view examples of each of the Top 5 types of content most desired by media.
  • Enhance a digital newsroom, strengthen SEO and solidify thought leadership within the industry.
  • Use online newsroom resources and features such as email alerts, email broadcasts, the Dark Site crisis module and more.


Ibrey M. Woodall, Senior Vice President, web communications services, Business Wire

Photo of Ibrey M. Woodall

Woodall is vice president of Web communications services at Business Wire, where she is responsible for its NewsHQ Online Newsroom service. She has launched online newsrooms for 3M, Aetna, Bank of America, Heinz, Krispy Kreme, Office Depot, Procter & Gamble, Ryder System, Staples, Virgin Mobile and more.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.