Media Pitching for 2016

Five Ways to Change Your Media Outreach

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Media Relations

Today’s media landscape demands new approaches to pitching. Successful media relations pros are applying proven principles to new tools to grab the scarce attention of powerful influencers. In this session, you’ll learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information into angles that are both newsworthy and shareworthy. You’ll also:

·         Learn how to adapt your pitching approach to the demographics of the influencers you're targeting.

·         Discover how to use social media tools to get on the radar of the influencers who matter most to your audiences.

·         Find updated techniques for crafting subject lines that get your pitch emails opened.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their communications results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.