How to Activate an Influencer Network With Converged Media

Harness the Power of the Influencers Shaping Your Market

Open to All PRSA Members | Hosted by the New Professionals Section

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Communication Strategy

Learn how to incorporate new earned, owned and paid media tactics to better engage influencers with content.

You will:

  • Explore the common characteristics of influence.
  • Understand how to manage different tiers of influencers.  
  • Learn how to identify the top people in your industry who wield influence in the market.
  • Explore converged media strategies that will help you effectively reach influencers.
  • Examine case studies of how top brands target influencers with relevant content.
  • Learn from tactical methods how to use content to reach influencers.


Naimul Huq, director of analytics and strategy, W20 Group

Huq is director of analytics and strategy at W2O Group.  He has spent time in nearly every area of the organization from Creative to Media & Engagement to Corporate Development.  In 8 years of marketing, he has worked with numerous Fortune 500 clients in pharma, digital health, consumer, retail, B2B, tech, and education.  Previously, he worked at Humana’s Innovation Center and Accenture. 


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.