Building A Strategy to Build a Community

Hosted by the Association/Nonprofit Section

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Social Media

We talk a lot in nonprofits about telling our stories, and the importance of social media in helping us to do so. Yet many of us feel as if social media is an after thought. Or worse, we don't even know where to begin. Kate Snyder, APR of Piper & Gold Public Relations will help Nonprofit Section members understand the steps and skills needed to build a social media strategy that will save time and increase results. The teleseminar will also serve as a precursor to Kate's 2015 PRSA International Conference presentation "Building a Nonprofit Community Through Social Media," giving teleseminar participants who attend conference a head start on building their online communities, allowing them to hit the ground running with the hands on social media tips and examples shared in Atlanta this November.

Attendees will gain from this seminar:

  • Structure and importance of a social media strategy
  • Process to build a social media strategy
  • Examples of social media strategy implementation

Lead Presenter

Kate Snyder, APR, principal strategist, Piper & Gold Public Relations

Photo of Kate Snyder, APR

Kate Snyder, APR, believes in traditional strategic communications, with a digital twist. Named by Greater Lansing Woman magazine as one of the 10 Most Influential Women on Twitter, Kate specializes in helping organizations use social media in a meaningful way that contributes to organizational goals. As principal strategist at Piper & Gold Public Relations in Lansing, Michigan, she works daily with small businesses, government agencies and nonprofits. She holds an MS in integrated marketing communications and is a graduate of Michigan State University, where she also teaches writing for PR.