What the Trend?

2015 Trends You May Have Missed and 2016 Trends on the Horizon

Open to All PRSA Members | Hosted by the Travel & Tourism Section

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Branding

Hot off the recent Travel and Tourism conference session lineup: Due to the extreme interest in the trends panel at conference, we have worked to offer this to the entire membership.

Travel trends are a fast-moving target. Just when your destination caught up with the food truck movement, your hotel switched to extra fluffy, all-white linens and your restaurant developed a menu of craft cocktails using only locally-sourced, small-batch spirits — the world had already moved on to the next big thing. This panel will bring you up to speed on the 2015 travel trends you may have missed, as well as help give you a head start on the biggest fads for 2016 and beyond. From hotels, restaurants and bars to online booking channels and how tech will affect travel, we’ll cover every aspect of our industry.


Keith Nowak, director, communications and brand integration, Travelocity

Mark Jenkins, spokesman, AAA – The Auto Club Group

Jon Eichelberger, regional manager and head of business development and strategy, North America, Trivago

Eichelberger oversees all of Trivago’s operations in North America, including brand marketing, online advertising, content marketing and sales. He has more than 10 years of experience in new venture business development, finance and marketing. He is an accomplished musician, having performed on Broadway, and he frequently travels the world with his wife and two daughters.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.