Business Development & Strategic Partnering

Hosted by the Independent Practitioners Alliance

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Techniques & Tactics

This month J.W. Arnold, PRSA IPA 2016 Chair Elect will speak with two members of the PR Consultants Group about how they find clients and how to partner strategically and successfully with other Indies. 

What we’ll cover:

  • When and why to consider a strategic partnership
  • Advantages for the client
  • Advantages for the consultants
  • Who takes the lead?
  • Fielding a good team – finding and using qualified subcontractors
  • Structuring non-compete agreements
  • Handling fees, billing and admin
  • Case study: J&J Consulting and Pushkin PR Strategic Partnership for CentraSight

Jennifer & Jon have been partnering together on CentraSight for the past four years. Jon is in Denver and Jennifer is in Orange County. The client is in Northern California. Part of their strategy is to also hire “PR folks on the ground” in different media markets through the Many of the members of this group are also IPA members.  If you’re looking to partner, this 12/60 program should be invaluable to you!


Jennifer Heinly, MBA, president, J&J Consulting

Photo of Jennifer Heinly, MBA

Jennifer Heinly has more than 25 years of experience in public relations and marketing, including an MBA.  Current and past clients include those in the health care, legal, high tech, publishing, construction/engineering services, sports marketing, food, insurance and financial service industries. Heinly's current areas of expertise include media relations, news release/article writing, and public relations/marketing planning. Heinly is a past Chair IPA Section of PRSA.

Jon Pushkin, APR, president, Pushkin Public Relations

Photo of Jon Pushkin, APR

Jon is president of Pushkin Public Relations. His candid, proactive approach to public relations has made him one of Denver’s most widely respected PR practitioners. Jon is a past chair of the Independent Practitioner’s Alliance of the Public Relations Society of America (PRSA) and a past president of the Colorado Chapter of PRSA.  He is Accredited in Public Relations (APR) by PRSA and his work has been recognized with awards from PRSA, Colorado Healthcare Communicators and the American Marketing Association.