How to Get More Out of LinkedIn

Enhance and Grow Your Communications and Marketing Efforts

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Social Media, Techniques & Tactics

Would you like to know how to get more out of LinkedIn? For your company, your clients or for building your personal brand?

In this workshop, you’ll learn about how to expand your use of LinkedIn as a networking and social media tool to generate awareness for your organization, build thought leadership for yourself or others (clients, company executives), network with influencers, attract employees, and much more. By learning how to better use one of the fastest growing social media platforms, you’ll gain insight into how to build the personal brands of individuals in your organization, as well as for yourself. You’ll learn how to reach out to other influentials, and how to leverage LinkedIn as a content marketing tool to generate potential leads.

This day-long training is based on an article written for Public Relations Tactics, “How to Get the Most Out of LinkedIn,” and an hour-long webinar about the same topic. Learn practical, how-to information and advice that will help you enhance and grow your communications and marketing efforts with LinkedIn.

You also will learn:

  • How to build effective personal and company pages with LinkedIn.
  • How to connect your LinkedIn efforts with blogging and other social media.
  • The differences between the various levels of LinkedIn membership.
  • How to advertise with LinkedIn.
  • How to build thought leadership with LinkedIn.
  • How to generate potential new business leads.

(Click the infographic for a larger version.)
Infographic image


Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules

Photo of Stephen Dupont, APR

Dupont, APR, is vice president of public relations and content marketing at Pocket Hercules, a Minneapolis-based full-service advertising/public relations/digital branding firm. Dupont has more than 25 years’ experience in representing Fortune 500 corporations, leading nonprofits and start-up ventures, providing services in the area of marketing communications, crisis communications, branding, content marketing, and media strategy and buying. He is a frequent contributor to PRSA publications, The Strategist and Public Relations Tactics. He has led three Silver Anvil-winning campaigns, and has served as the president of the Minnesota Chapter of PRSA. To learn more about Stephen Dupont, visit his LinkedIn page at, his blog at, or



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation renewal.