Changing the Conversation

How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace

Open to All PRSA Members | Hosted by the Independent Practitioners Alliance

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Leadership & Management

It’s time to stand out above the noise. Time for communications professionals to learn how to stand out from the crowd and get their messages heard.

In this session, gain a new approach that is helping professional services providers and small businesses grow more effectively by leveraging their scarce marketing resources. You’ll learn about:

  • The importance of standing out in today's noisy, cluttered environment.
  • The PR practitioner as strategic adviser.
  • Eliminating distractions: keeping the focus on results, not tactics.
  • Redefining success — helping clients stand out from the crowd.
  • Leveraging key differentiators to build your practice.


Linda Popky, principal, leverage2Market Associates

Popky has nearly three decades of marketing experience in industry, agencies and consulting. She has been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world during the past 20 years, including Sun Microsystems, Cisco Systems, NetApp, Pay Pal, Autodesk, Applied Materials and others. In 2009, she was named one of the Top 100 Women of Influence in Silicon Valley.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.