The Rise of Predictive Scanning

PR Isn’t Dead; It’s Poised for a Comeback

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Category: Techniques & Tactics

It’s an innovative way to get noticed above the noise: “The Spike Method.” Spikes are an abrupt rise in awareness and attention. You can either turn a spike into a strategic platform, or you can sit back and get skewered.

With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes. In this session, you’ll take a look at compelling real-life examples that introduce this approach to help maximize your client's visibility, "virability" and profitability. You will:

  • Learn how to track positive spikes relevant to clients, and capitalize on them.
  • Find out how to forecast negative spikes so you can mitigate or minimize them in advance.
  • Discover how to manage proactively the spikes that impact your clients, and turn them to their advantage.


Adele Cehrs, CEO, Epic PR Group

Photo of Adele Cehrs

Owner of Epic | A Brand Voice Agency, and author of “SPIKE Your Brand ROI: How to Maximize Reputation and Get Results,” Cehrs has served as PR strategist, corporate counsel and crisis-management adviser for clients such as Yum Brands, DirectTV, Dole, Johnson and Johnson, DuPont, Lockheed Martin, Verizon, Monster, Georgetown Cupcake, Sara Lee and the Convention Industry Council. Prior to owning her own company, she was an executive at top PR firms in New York City and Washington, D.C., including TSI Communications, Manning Salvage and Lee, Brodeur PR and Ogilvy Public Relations Worldwide, and served as spokesperson for companies such as DuPont, 1-800-Flowers, Transwestern Properties, MCI/WorldCom and DirectTV.



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