Creating Smarter Content for Bigger Results

Essential Tips on How to Make Content More Relevant

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

In this webinar, you’ll gain essential tips to make your content smarter ? more relevant, more shareable and more trusted ? and learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic. You’ll learn:

  • How to make your content more relevant to key stakeholders.
  • Which types of content customers find most useful ? and act upon.
  • The critical role that “search” plays in creating content.


Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules

Photo of Stephen Dupont, APR

Dupont is vice president of public relations and branded content for Pocket Hercules, a Minneapolis advertising, public relations and digital branding firm. He has more than 25 years of experience in developing content to market B2C, B2B and nonprofit brands. His articles about content have been published in PRSA's The Public Relations Strategist and Public Relations Tactics. To learn more, visit or visit his blog at



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.