The True Promise of Social PR

Getting Birds of a Feather to Flock Together

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

We live in a time where communication technologies are evolving at a breathtaking pace, our world literally changing between blinks. For businesses, this offers the potential to use a plethora of mediums to systematically move end-customers or users from curiosity, to intent, to purchase. Yet, many still fail to effectively "move the needle" when it comes to social media, and wonder what they’re doing wrong.

In this new media world, narrowing the gap between product and consumer, and service and user, is done through smart storytelling that motivates the audience to share the story further. In this session, you’ll explore the key principles of "social PR" and learn how to integrate them into your work. Using a range of case studies, you’ll gain affordable tools and techniques, as well as an understanding of how integral measurement is to smart social PR strategies. You’ll also learn how to:

  • Build and motivate a community of champions to tell your story for you.
  • Empower your community to transparently be your media. 
  • Supercharge a blogger relations program by helping them fuel the growth of their own audiences.


Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc.

Photo of Shonali Burke, ABC

Burke was named to PRWeek’s inaugural top “40 Under 40” list of US-based PR professionals and is considered one of 25 women who rock social media. She also is adjunct faculty member at Johns Hopkins University, publisher of Waxing UnLyrical, the popular PR and digital media blog, and founder and curator of the #measurePR hashtag and Twitter chat.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.