The Art and Science of Storytelling and Messaging Across Media Platforms

Learn the Discipline and Tools for Effective Message Development

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Communication Strategy

How do you create effective PR messaging across traditional, wireless and online media platforms?

In this webinar, you’ll find the formula for creating compelling headlines, as well as explore a three-step process for developing stickier messages, memorable speeches, quotes and sound bites. You’ll also:

  • Learn the discipline and tools for effective message development.
  • Find out how to refine messages to match audience needs.
  • Practice developing messages, and learn how to teach the process to others in your organization.


Andrew Gilman, president and CEO, CommCore

Gilman has been a communications strategist, crisis counselor and keynote speaker for more than 30 years. He was recently selected as Educator/Trainer of the Year by PR News.

Geoff Livingston, founder and president, Tenacity 5

Livingston organized the first “Give to the Max Day: Greater Washington in 2011” that raised $2 million for 1,000 nonprofits using online media tools. He has worked with AT&T, Ford, Google and PayPal, and started and sold social media boutique Livingston Communications.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.