Innovation at Work

Killer PR Case Studies From Agency Leaders

Open to All PRSA Members | Hosted by the Counselors Academy

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Category: Communication Strategy

A panel of agency leaders has been assembled by the PRSA Counselors Academy to present award-winning case studies that showcase innovative PR campaigns. Beyond traditional PR, these case studies pushed the limits and, as a result, generated wild client success. Join the panel for an exploration of two intriguing campaigns, “What’s a New President to Do When Everything Seems to be Going Wrong — His First Month on the Job?,” and “Creating Disruption With a Public Affairs Campaign: Save the Inventor. ”

You’ll also:

  • Learn firsthand how agencies push their clients outside the norm as a way to build campaigns that deliver results.
  • Understand the research, planning, execution and evaluation techniques, as well as best practices used by today's leading agencies, and how they cross outside traditional PR.
  • Hear what it takes to run an agency in today's business environment, and how clients can best partner with their agency to generate “WOW!” campaigns and results.


Mike Neumeier, APR, principal, Arketi Group

Photo of Mike Neumeier, APR

With nearly 20 years of proven experience in PR and digital marketing, Neumeier was named the PRSA 2013 Technology PR Professional of the Year. Arketi is consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies."



Indra Bowers, founder and chief influence officer, i.d.e.a.

Photo of Indra Bowers

Bowers was the PRSA 2013 Counselors Academy chair. Prior to i.d.e.a., she was co-founder of public relations firm Bailey Gardiner.


J.R. Hipple, CEO, Hipple & Co. Reputation Management

Photo of J.R. Hipple

J.R. Hipple, CEO of Hipple & Co. Reputation Management in Atlanta, is a veteran public relations and management consultant with corporations and non-governmental organizations throughout the U.S. He is a counselor to CEOs and other c-level executives on leadership communications, issues and crisis management and branding. He also serves as immediate past chair on the 2012 Counselors Academy Executive Committee.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.