Content Marketing Writing

Turn Readers Into Buyers With Copy That Sells Without Selling

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Category: Techniques & Tactics

Can you say spam?

In these days of spam filters, DVRs and delete keys, it’s getting harder and harder to reach readers with copy that pitches products and services.

Instead of pitching your products, try positioning your organization as an expert in your field with good content marketing writing. Content marketing — aka brand journalism — publishes and posts relevant, valuable, interesting information in owned, not rented, media.

Become the source of a fascinating stream of “news you can use,” and watch your prospects turn to you first when they need your products, services, programs and ideas. In this session, you will learn how to:

·         Go beyond pitching to offering news you can use.

·         Tap proven-in-the-lab techniques for getting your pieces read, shared and remembered.

·         Structure content marketing pieces, from survey stories to speeches, from how-to articles to case studies.


Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.