The Future of Digital PR is Integrated

How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Executive Level, Social Media

Singular channels of digital marketing and communications are no longer effective.

The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. In this webinar, you will learn about:

  • The foundation of an integrated marketing and PR strategy.
  • A marketing case study that integrated PR.
  • A PR case study that integrated marketing.


Lee Odden, CEO, TopRank Online Marketing

Photo of Lee Odden

Odden is also the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He has more than 15 years of experience consulting some of the best-known Fortune 1,000 B2B and B2C companies, and fast-growing technology start-ups, ranging from McKesson to Marketo. Cited by The Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.