Social PR Secrets

Maximize Your Brand Visibility

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Media Relations

Obviously, social media has integrated itself into every industry, from automotive to zoology, and continues to spur innovation, change, and provide new ways of communicating and engaging with not only consumers, but also the media. Journalism has been changed forever by social media, and now, as communicators, we need to learn the most effective ways to harness technology and help us become more effective storytellers, providers of information, and also to give the news media what they want in a time-sensitive manner.

This webinar will provide you with more than twenty social public relations secrets that can help maximize the exposure your brand receives while at the same time establishing your organization as a leader in your industry. You will learn to:

  • Get the scoop on what the media and bloggers expect from a brand’s newsfeed.
  • See how brands can use visual social media to tell their story and attract media attention.
  • Utilize the essentials of a company online newsroom, and what the media and visitors expect.
  • Adapt your news storytelling to the mobile market.
  • Understand how and why to optimize news in social media for more publicity.


Steve Momorella, owner and founder, TEKGROUP International

Photo of Steve Momorella

Momorella has more than 18 years of direct Internet experience, ranging from programming to high-level design and consulting for numerous large corporations, including IBM, AOL and Ford Motor Company. Currently, he is responsible for the sales and marketing of TEKGROUP’s Online Newsroom Solution, which is used by well-known brands, including Toyota, Starbucks, Prudential, Walgreens, Lowes, Dunkin' Donuts, Ford, Sprint and many Fortune 500 companies.


Lisa Buyer, president and CEO, The Buyer Group

Photo of Lisa Buyer

Lisa Buyer, president and CEO, The Buyer Group, is passionate and ambitious about how public relations, social media and search engine optimization (SEO) influence each other. She brings more than 20 years of business management and communications expertise to The Buyer Group. Her creative energy and tireless drive have helped launch businesses, from small boutiques to Fortune 500 companies, to the next level. A true entrepreneur at heart, she started her first company her junior year in college as a public relations major at the University of Florida. Designs by Lisa, a hand-painted T-shirt company, was a hit on campus and helped pay her tuition.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.