Real-Time PR

How Smart Brands Are Transforming Audience Engagement

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

In an age where attention spans are decreasing, news cycles are shrinking and audiences are interacting on global events as they unfold, smart brands are reshaping expectations of customer engagement.

Welcome to real-time PR, where thoughtful, witty and unexpected interactions between brands and their customers occur not as discrete campaigns, but as constantly flowing and ever-changing conversations. Through up-to-the-minute examples from global brands and entrepreneurial upstarts alike, you will:

  • Uncover approaches that will help you capitalize on this explosive trend and give you a measurable jump on competitors.
  • Discover how brands are already successfully incorporating real-time engagement that is leading to a new breed of high-impact outcomes.
  • Learn how real-time communications can help you drive sales and loyalty among key audiences.
  • Adopt the boundary-breaking mindset that will help you succeed in this environment.


Mike McDougall, APR, Fellow PRSA, president, McDougall Communications

Photo of Mike McDougall, APR, Fellow PRSA

Mike McDougall, APR, Fellow PRSA, has served in senior corporate and consulting roles for the past two decades including positions as global vice president, corporate communications and public affairs for eye health giant Bausch & Lomb Incorporated, and director of worldwide public relations for Eastman Kodak Company’s $9B consumer division. Now the president of McDougall Communications (Rochester, New York, and Indianapolis), he and his firm work with emerging and global brands to grow their market presence and reputation.

McDougall’s high energy presentations on the future of the PR profession have been experienced by more than 7,500 communicators over the past decade in North America, Europe and Asia-Pacific including packed rooms at 16 PRSA International Conferences dating back to 2000. In 2016, he was one of only four Americans invited to present at the biennial World Public Relations Forum. He is a regular columnist for PR News, a PRSA Silver Anvil senior judge and 11-time award recipient, a member of the Arthur W. Page Society and a guest lecturer for multiple graduate and undergraduate public relations programs across the U.S.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.