Social Media for Crisis Communications

Learn How New Technology and Social Media Can Be Combined With Crisis Response Skills

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Crisis & Reputation, Social Media

Hurricane Sandy is just the latest example of why every organization must be prepared to communicate before, during and after a crisis. Whether you’re coping with a natural disaster or a human-caused crisis, the preparations you make before the crisis, the responses you make during the crisis and the follow-up communications after the crisis make all the difference in the world.

If you are an independent practitioner, public information officer, corporate spokesperson, transitioning journalist or agency trainer, you can learn each part of the process, including identifying your newsworthy event, handling the technical issues of recording it, the skill of media training, understanding the artistic elements of production, the social media elements of sharing and getting your event in the news.

In this program you will learn:

  • Critical steps you must take on a clear, sunny day in order to be prepared for your worst day.
  • Ways to manage crisis communications when you are left in the dark, and what supplies you need in advance to survive.
  • How new technology and social media can make the difference by linking you directly to traditional media, and directly to your key audiences and stakeholders.
  • Secrets to broadcasting live to the world when you are left in the dark.

Check out the blog post, "Social Media: When “It” Hits the Fan."


Gerard Braud, president and CEO, Braud Communications

Photo of Gerard Braud

An expert in media training and crisis communications, Braud has practiced his craft on five continents. He has spent 15 years as an award-winning journalist, with affiliate reports seen around the world on CNN, CBS, NBC and the BBC, and been quoted in more than 500 publications around the world.

“When I lost electricity, I shifted to my iPhone, Skype and G3, taking viewers to the heart of the story. Holding the iPad and iPhone at arm's length, I offered scenes better than correspondents for The Weather Channel and CNN.”



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.