Media Training for Public Relations Professionals

Eliminate Your Fears of Speaking to the Media

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Media Relations

Media interviews are unlike any other conversation you have in your daily life — you have absolutely no control over the context of how your words will be presented to the final audience. The media can slice and dice anything you say. By learning to master the most important secrets of media interviews, you will become more confident, relaxed, convincing and, most importantly, get the exact messages you want into media stories. You will learn how to:

  • Create and design messages you can take with you and use for future interviews.
  • Develop media messages more quickly and easily.
  • Understand body language techniques.
  • Determine what media outlets are really looking for.
  • Get what you want into media stories.
  • Reformat your messages and answers in the exact format the media can use, like sound bites and quotes.


Photo of T.J. Walker

Walker is a leading media and presentation trainer, and an expert trainer for executives seeking guidance on speaking to the public and media. He has trained thousands of executives and government officials over the last 20 years. He is co-author with Jess Todtfield of the number one USA Today Money bestseller and number two Wall Street Journal Business bestseller, “TJ Walker’s Secret to Foolproof Presentations.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.