Social Media and New Media PR Boot Camp

Learn Social Media Strategies for Effective Public Relations

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

Stay competitive! Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through easy-to-follow, step-by-step exercises using new media tools and services, and strategic knowledge of how to apply social media to your organization’s communications. Start at square one and get everything you need to develop and deploy new media and social media initiatives that deliver measurable results.

Join Eric Schwartzman and learn how to set up a new-media-monitoring dashboard, launch your own blog, set up and integrate a Flickr account, embed YouTube video clips and install third-party widgets. Get practical knowledge on how to best use these tools for your public relations and communications campaigns.

You will learn:

  • When to blog, comment or listen.
  • The business case for RSS, blogging and podcasting.
  • How to integrate new media into conventional public relations campaigns.
  • The basics of search engine optimization (SEO).
  • Podcast development, production and distribution.
  • About video-on-demand and webcasts.
  • About social bookmarking and networking.
  • How to use Twitter to track news and build communities.

Materials and lunch provided.

This seminar is offered in a Wi-Fi environment. Attendees bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services.


Photo of Eric Schwartzman

Schwartzman is a best-selling author, and founder and CEO of Comply Socially, an e-learning company that helps employers manage the risk and capitalize on the opportunities of social media at work through innovative online courseware. He is a renowned communications consultant and one of the most experienced social media trainers in the world.



Participants with the APR credential earn 4.0 APR Maintenance Credits for a two-day course. Learn more about Accreditation maintenance.