Navigating the New Normal of Communications in the ’20s … and Beyond

On-Demand, available until Sept. 9, 2022
Recorded Sept. 2, 2021

Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics

The ’20s have ushered in a “new normal” of communications, one that continues to force us to quickly change. What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced?

Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.

By the end of this webinar, communicators will be able to:

  • Understand how to keep up with today’s news cycle and understand how their brand fits into it.
  • Discern how to feed the “content beast” with valuable stories, without getting lost in the noise.
  • Determine how to stay on top of what’s next during this historic and unpredictable time.


Lisa Arledge Powell, president, MediaSource

Photo of Lisa Arledge Powell

Lisa Arledge Powell is the past president of PRSA Health Academy and the president of MediaSource, an award-winning creative agency that specializes in content-focused public relations, content marketing and national media exposure for major brands. She began her communications career as a television news reporter/anchor and now applies that experience to storytelling for brands. Known as an industry thought leader, Lisa trains other communicators on best practices for how to use content to meet business goals. She can be seen on the speaking roster at industry events for organizations such as the Public Relations Society of America, Ragan, PR News, Content Marketing Institute and Mayo Clinic. Lisa is a regular contributor to PRSA’s Content Connection.
Connect with Lisa on Twitter: @LisaArledge



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.