PR Writing Hacks

Supercharge Your PR Writing for Better Results

On-Demand, available until Aug. 26, 2022
Recorded Aug. 19, 2021

Categories: Social Media, Techniques & Tactics, Writing

Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. After this webinar, you'll be writing faster, using fewer words, and achieving bigger impact. But don't expect to sit back and zone out - you'll be pecking away at your keyboard during the webinar, learning by doing the exercises that demonstrate the new techniques.

Some of what you'll learn:

  • Specific techniques to slash wordiness and still say the same thing
  • Punch up power and clarity by eliminating passive voice
  • Write like a journalist to credibly persuade
  • Inject color and flair to engage an otherwise uninterested reader


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their communications results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.