How to Write for Nonreaders

On-Demand, available until Sept. 7, 2022
Recorded Aug. 17, 2021

Category: Writing

“Readers” don’t read. Even highly educated web visitors read fewer than 20% of the words on a web page. So how do you reach “readers” who won’t read your paragraphs?

In this webinar, you’ll learn how to put your messages where your readers’ eyes really are — to use your display copy to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers. Specifically, you’ll learn how to:

  • Communicate to people who spend just 2 minutes with your piece.
  • Avoid dropping the piece of display copy that 95% of people read.
  • Make sure people get your key ideas without reading the paragraphs.
  • Increase readership by making your message look easier to read.


Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.