Measurement & Evaluation of DE&I Communication Plans

Advancing Your Communication Strategy in DE&I Certificate Program Module 6

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Category: Diversity & Inclusion

The Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.

In this module, participants learn about effective methods for evaluating their program, and using that data to adjust or improve programming. They also will briefly explore messaging as part of an overall behavioral DE&I strategy.

By the end of this module, participants will be able to:

  • Understand the need for measurement and evaluation of programming and outreach.
  • Analyze and interpret findings and make recommendations.
  • Discuss and explain measurement and evaluation intelligently with colleagues.


Participants with the APR credential earn 0.5 renewal CEUs for completing this online course module. Learn more aboutAccreditation.