DE&I Strategy: Relevant Behavioral and Communication Science Theories, Strategies, and Their Applications

Advancing Your Communication Strategy in DE&I Certificate Program Module 4

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Category: Diversity & Inclusion

The Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.

In this module, participants explore communication and behavioral science theories and strategies to help design programming and outreach that achieves designated objectives and goals.

By the end of this module, participants will be able to:

  • Recognize a variety of theoretical, science-based models and theories that can help shape decisions and design of tactics.
  • Consider effective ways to apply theoretical models and theories to the opportunities at hand.
  • Begin to be conversant in discussing and explaining theories and models to obtain buy-in and support by others.


Participants with the APR credential earn 0.5 renewal CEUs for completing this online course module. Learn more aboutAccreditation.