Understanding Stakeholders: DE&I Environmental Assessment and Research

Advancing Your Communication Strategy in DE&I Certificate Program Module 3

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Category: Diversity & Inclusion

The Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.

In this module, participants explore the environment (landscape) in which DE&I communication is happening, the history that brought us to this point, and the many lenses through which DE&I communication is filtered. They will learn about the most effective and respectful ways to gather information on this subject.

By the end of this module, participants will be able to:

  • Understand the research process and what is “need to know.”
  • Effectively analyze/review DE&I research that will inform the planning process.
  • Speak and listen more knowledgeably and empathetically about DE&I experiences.


Participants with the APR credential earn 0.5 renewal CEUs for completing this online course module. Learn more aboutAccreditation.