Establishing DE&I Direction: Setting Goals & Measurable Objectives

Advancing Your Communication Strategy in DE&I Certificate Program Module 2

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Category: Diversity & Inclusion

The Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.

In this module, participants learn how to set DE&I goals and objectives that are achievable, measurable and linked to organizational strategy. They will explore how to make these goals an integral part of an organization’s fabric.

By the end of this module, participants will be able to:

  • Recognize and design DE&I goals and objectives.
  • Understand how to connect DE&I goals to organization objectives.
  • Discuss, and if necessary defend the value of DE&I goals and objectives as part of an overall strategy and organization success.


Participants with the APR credential earn 0.5 renewal CEUs for completing this online course module. Learn more aboutAccreditation.