Laying the Groundwork: Behavioral Strategic Planning for DE&I

Advancing Your Communication Strategy in DE&I Certificate Program Module 1

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Category: Diversity & Inclusion

The Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.

In this module, participants will learn the fundamentals of behavioral strategic planning. Participants will review key steps one must take to understand, communicate within and move the behavior of stakeholders no matter the issue, organization or background of stakeholders.

By the end of this module, participants will be able to:

  • Explain the differences between behavioral strategic planning and simple tactical planning.
  • Understand the steps needed for behavioral strategic planning and what they bring to the table for DE&I.
  • Use the building blocks for creating behavioral strategic DE&I plans.


Participants with the APR credential earn 0.5 renewal CEUs for completing this online course module. Learn more aboutAccreditation.