The Burgeoning Latinx Influencer Market

A discussion on digital trends in influencer marketing through the lens of one of the nation's fastest-growing demographics

On-Demand, available April 22, 2021
Recorded April 15, 2021
Full Price: $200
Members: Free!

Categories: Diversity & Inclusion, Emerging Trends, Social Media

Latinx consumers in the United States control $1.5 trillion in purchasing power. If the U.S. Latinx population were a country, GDP growth rate of the Latino market would be the third-highest growth rate among all global economies. Those are impressive numbers by any measure, but for Latinx consumers where and when to spend their dollars in many instances boils down to one-on-one interactions and to recommendations from close friends or acquaintances. Even trusted individuals on social media can have a strong impact on their purchase decisions. This is where the burgeoning Latinx influencer market in the United States has created a very powerful niche for engaging this growing consumer group organically.

In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.


Juan Alanis, managing partner and co-founder, Big Oak Tree Media

Juan Alanis is Managing Partner and co-founder of the Houston-based public relations and digital marketing agency, Big Oak Tree Media. An award-winning former journalist and blogger, Juan is a regular speaker and contributing writer on topics such as Latino identity, multiculturalism, diversity and inclusion, etc.


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.